Let’s start with the meaning of SERP. It stands for ‘Search Engine Result Pages’. They are the pages in Google in which results are displayed for your online search queries.
On Google, these pages display a combination of paid adverts and organic results.
SERP involves a combination of on-page optimization, constant/periodic content creation and authority building through trustworthy back-links.
Having good SERP positions is crucial to ensure your website is found easily for the right searches